What’s the Right Balance of Social Media for Your Social Business?
There are five different areas of consideration (measurement, platforms, content, engagement, and search) when you’re developing a social media plan for your business, said Adam Brown, Former Executive...
View ArticleCreate Media Outlets Out of Your Brand
“Cover your own industry and become trade publishers,” said Mark Ragan, CEO of Ragan Communications in our conversation at his conference, Ragan’s 6th Annual Social Media for PR and Corporate...
View ArticleHow to Conduct an Interview
“The interview is the spine of your story,” said Drew Keller, video producer for StoryGuide. “It is the part of your story that’s going to give it emotion, and focus, and it’s how your audience is...
View ArticleThe Promise and Peril 0f Internal Social Media
“The three goals for internal communications is to inspire, inform, and involve,” said William Amurgis, Director, Internal Communications for American Electric Power in his presentation “The Promise...
View ArticleCurating Stories: The Power of Corporate Storytelling
No one remembers press releases, let alone reads them. People do remember stories, and they enjoy listening to them. Finding your corporate story was the subject du jour in the panel discussion...
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